Country Clipper Announces Market Research & Brand Development Project

Posted on Monday, June 14, 2021

Country Clipper, a division of Shivvers Manufacturing Inc., is excited to announce a partnership with Strategic America, an experienced marketing agency in the outdoor power industry, to complete an intensive Market Research & Brand Development project. The purpose of this project will be centered around the modernization of the Country Clipper brand and its recognition in the marketplace.


After more than 37 years of manufacturing zero-turn mowers, Country Clipper is embarking on
this project to take a step back and understand their customers and the perception of both
Country Clipper as a brand, as well as their products.


“We have a strong product that competes with any other option in the industry” said Dustin
Shivvers, Marketing Manager at Country Clipper. “With unique features like Joystick & Twin
Lever steering options or our maintenance friendly Stand-up Deck, a modern brand image that
complements our product’s uniqueness is exceptionally important in creating memorable
awareness. After all, people may consider products but they remember brands.”
Market research will consist of a mixture of surveys, focus groups, and 1:1 interviews to gather
an in-depth understanding of the industry with insights into the buying process, attitudes and
behaviors, what features are important, and ultimately how branding influences the decision to
purchase a zero-turn mower.


About Country Clipper Mowers


Country Clipper, located in Corydon, Iowa, is an innovative provider of mid-mount zero-turn
mowers and accessories for lawn care professionals, and residential and estate homeowners.
Building zero turn mowers since 1984 has allowed Country Clipper to build strong relationships
through innovation, specialization and customer satisfaction. More information is available at
countryclipper.com

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